How to Leverage Technology for Sustainable Business Growth

In recent years, digital transformation and sustainable growth have moved from mere buzzwords to vital business requirements. Digital transformation helps businesses change how they operate and deliver maximum value to their customers.

In this article, based on an episode of nybl Voices featuring Edwin Kooistra, Founder & CEO of Chasm, a preeminent technology provider, and Mohammed Shono, Co-Founder & COO of nybl, a knowledge-driven enterprise technology platform, we explore how to leverage technologies like Artificial Intelligence (AI) and machine learning (ML) for the growth of your businesses that align with sustainability. 

Leveraging Technology to Achieve Your Business Goals

As an entrepreneur, juggling countless responsibilities often leaves little room for mastering every technical detail your business demands. Embracing technology can transform your operations, automating and streamlining processes so you can focus on driving sustainable growth. Take, for instance, nybl’s n.lift – an AI-powered solution designed for the remote management of oil wells. This innovative tool empowers oil companies by predicting pump failures, optimizing operations, and enabling predictive maintenance, all while enhancing efficiency and reducing downtime.

Leveraging technologies like AI empowers you to better understand your customers and deliver value-added products. With access to the right data and subject matter expertise, the process can be simplified into actionable steps. The key lies in knowing how to harness these resources effectively to gain insights and drive business growth. As Mohammed explains in the episode, success comes from a collaborative effort between technology providers and end-users, working together to address critical questions such as the type of data needed, its intended purpose, and beyond.

Challenges You Face When Adopting Technology

Technology has the power to revolutionize businesses, but many entrepreneurs struggle with finding the perfect solution to address their unique needs. According to Edwin Kooistra, Founder & CEO of Chasm, one of the biggest challenges is the fear of selecting the right technology and whether it can truly solve all business problems. Edwin points out that there is no one-size-fits-all solution; instead, success comes from starting with a specific focus area and building upon it.

He highlights the value of case studies in overcoming this challenge. These real-world examples demonstrate how similar businesses have successfully navigated digital transformation, making it easier to understand and adopt new technologies. For those hesitant to embrace change, case studies serve as a practical guide, providing reassurance and clarity.

Mohammed Shono, Co-Founder & COO of nybl, adds that while many businesses possess vast amounts of data, the real hurdle is knowing how to use it effectively. Lacking the expertise to turn raw data into actionable insights often prevents businesses from making informed, sustainable decisions. nybl bridges this gap by combining technological innovation with your subject matter expertise, using AI and ML models to generate high-level intelligence and drive growth.

Final Thoughts

For businesses to harness the full potential of technology, providers like nybl must not only deliver solutions but also communicate their value clearly and effectively. By using real-world examples of digital transformation and offering practical, tailored solutions, technology providers can help build trust and make adoption seamless for entrepreneurs. With the right guidance and tools, technology can unlock new possibilities for sustainable and scalable growth.

Get in touch with nybl to learn more about the possibilities of AI-driven technologies and how you can leverage them to achieve more and bring reforms to your business!