Press Release

February 21, 2024

Saudi technological leaders nybl, the science-based artificial intelligence (AI) pioneer, and Basserah, a specialist in the data and robotic-process automation domains, have announced the finalization of a merger between the two companies. The merger is expected to enhance the rapid acceleration of the companies’ regional and global growth ambitions by creating a vertically integrated data-ai pipeline.

The merger will see nybl’s brand unchanged, with nybl completely integrating Basserah’s people, products, systems, intellectual property, and expertise within the nybl operation.

Mr. Noor Alnahhas, Co-Founder and CEO of nybl, said, “We are excited to welcome Basserah’s founders and talented team, as well as their expertise, products, systems and intellectual property, into the nybl community. We expect the merger to strongly enhance the nybl offering, strengthen the region’s economy and technological capacity, and position us for positive global growth. Today we stand ready to compete at a global level with some of the biggest players in the region.”

Basserah, a subsidiary of NOMD Holding, has an impressive track record of exceptional success in helping businesses in various industries including Telecommunications, Oil and Gas, as well as the Government Sector, to harness the power of data and streamline their operations through robotic process automation.

Mr. Abdulaziz Almalki, previous CEO of Basserah and newly appointed Chief Revenue Officer at nybl, said, “Data is the bedrock of artificial intelligence, and by merging with nybl, we have created a diversified, vertically integrated environment. This positions us to offer unparalleled end-to-end solutions to our clients – from data gathering, management, governance, and analysis to artificial intelligence. By challenging conventional approaches and fostering innovation, we aspire to drive meaningful change across industries and nations. It is an exceptional opportunity for us to grow together, combining Basserah’s local expertise with nybl’s technological prowess, resulting in rapidly rising Saudi companies merging to accelerate the regional economy and our global competitiveness.”

Noor Alnahhas continued, “This partnership between two proud Saudi companies at the forefront of the digital economy perfectly aligns with our transformation efforts towards an innovation-based economy. The partnership will deepen regional ties, advance research and innovation, and enhance our digital infrastructure. nybl has long been a proud ambassador for the region’s digital future, and this merger firmly consolidates our position as a central and regional hub for innovation and technology investment.”

Mohammed AlKhushail, Chairman of NOMD Holding and newly appointed Chairman of nybl, said, “The outcome of this strategic partnership reaffirms our commitment to enabling the fast-growing disruptive technologies of tomorrow’s digital world delivered by outstanding local talents. Aligned with Saudi Crown Prince and Prime Minister Mohammed bin Salman’s, Saudi Vision 2030, this merger not only supports our mutual growth, but fosters regional digital capacity, infrastructure and competitiveness. We have made it our mission to shape the future of regional digital economies and create great value for our people. The result is a proud Saudi company, deeply committed to the advancement of the region and playing an outsized role on the world stage.”

Mohammed Shono, Co-founder and COO of nybl added, “nybl and Basserah have demonstrated a long-term commitment to increasing local value and contributing to the economic and technological development of Saudi Arabia and the UAE. Our goal is to establish ourselves as the technological foundation for the world’s leading corporations, and this merger has significantly expedited our progress toward achieving this objective. Yet our aspirations extend beyond corporate success: we aspire to democratize AI and catalyze positive transformations. We anticipate that this collaboration will empower us to harness technology for the greater good, creating a world that is more sustainable, safer, and more prosperous. Together we will pursue our ambition to create meaningful change through the transformative potential of AI.”

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Waleed Refaat

Finance Director & Value Maker

Waleed has more than 20 years of experience in organizational accounting and finance management. He is responsible for nybl’s financial strategy and direction to meet company growth, client and investor expectations. He earned a Bachelor of Accounting from the Higher Institute of Advanced Studies in Cairo.

Michael LeTan

Chief Technology Officer & World Builder

Michael is an accomplished system architect with more than 30 years of experience in product development, delivery and deployment. He was part of a team of graduate engineers from MIT and Harvard to develop one of the leading-edge systems for Baker Hughes. Michael also served as the development manager for a web-based SCADA start-up and was the director of engineering for BCS Systems. He received his Bachelor of Science in system engineering from The University of Houston–Clear Lake.

Shriprakash Pandey

Partner & Entrepreneurship Enabler

Shriprakash is a business leader and entrepreneur with more than 28 years of experience leading international technology and engineering companies serving the utilities market. He is the founder and managing director of Commtel Networks and an expert in all aspects of business, including sales, business development, global alliances and operations. Shriprakash is an accomplished engineer and a graduate of the advanced management programs at the Indian School of Business and Northwestern University Kellogg School of Management.

Noor Alnahhas

CEO & Visionary

Noor is a serial entrepreneur with nearly 15 years of experience in the oil and gas industry. He has a proven track record of building businesses and relationships within the Gulf Cooperation Council and serves as an advisor to start-ups in the Middle East and U.S. Noor earned his bachelor’s degree in marketing and entrepreneurship from the University of Houston and completed additional leadership training at Wharton School of Business and INSEAD, a graduate business school with campuses in Europe, Asia and the Middle East.

Hafsa Yazdani

Chief Developer & Queen of Bees

Hafsa is a software developer who has led the creation of specialized engineering applications in several industries, including oil and gas, supply chain and security. A member of Google’s Women Techmakers, she is passionate about advancing the involvement of girls in technology and entrepreneurship. Hafsa graduated at the top of her class from Prince Mohammad Bin Fahd University with a Bachelor of Science in computer science.

Alessandra Scicchitano

Alessandra Scicchitano is a leading expert in Human-Centred Tech and Product Strategy. She provides strategic advisory to tech companies looking to grow repeat business and revenue through high-impact products.

Before founding AURES Consulting, Alessandra held research and management positions at world-class organizations like IBM and in projects funded by the European Commission. With more than 10 years of experience in the technical field, she has published several peer-reviewed papers and spoken at countless international conferences.

She is the creator of TILT – Tech in The Loop, a framework to build high-impact tech products by introducing Human Centricity in different aspects of the product strategy, a University Lecturer teaching about Digital transformation and Product Strategy, and serves as a tech advisor to startups.

Nasser Alnahhas

An innovative, multilingual CEO with over 25 years’ experience leading organizations by providing exceptional business transformation services and cutting-edge solutions. Ability to create and establish robust strategic direction. Trusted advisor to partners in multinational corporations in petroleum and natural gas, chemical manufacturing, power and utility, and water and wastewater treatment industries. Proven leader with the ability to drive strategic short and long-term plans, shifting priorities, and delivering compelling collaboration skills that foster strong relationships with internal and external stakeholders. Influential in nature, with excellent presentation and communication skills.

Lane Sloan

Lane Sloan is a 30-year veteran of the oil and gas industry and comes from a long and distinguished career with Shell Oil. During his tenure, Mr. Sloan was a member of Shell’s senior management, and served at various times as general manager of products for finance, vice president of corporate planning, chief financial officer and VP Business Services, regional coordinator for Far East, director of East Zone Oil Products, and president of Shell Chemical Company.

After leaving Shell, Mr. Sloan joined SAIC, an IT and engineering consultancy headquartered in San Diego, California, as executive vice president in charge of energy activities. He was subsequently named CEO of SAIC’s joint venture with Halliburton in Grand Basin.

Mr. Sloan later became an executive professor at the University of Houston, where he taught leadership, corporate strategy, and energy courses. He also served as executive director of University of Houston’s Global Energy Management Institute. Today, he is a Silver Fox Advisor and president of Sloan Consulting Services, where he mentors entrepreneurial CEOs.

Mr. Sloan has a bachelor’s Degree in Business and a Master’s in Management Science, both from the University of Colorado. He also has a Master’s in Accounting and a Master of Business Administration from the University of Houston. He has co-authored Terra Incognita: A Navigation Aid for Energy Leaders and authored Develop a Leadership Plan: Become a Great Leader.

Mohammed Shono

Chief Operating Officer & Wild Card

Mohammed was one of the founding members of the Digital Transformation Project Management office at Saudi Aramco, which oversees the key business initiatives under the company’s 4th Industrial Revolution program. A 20-year veteran of the IT industry, Mohammed started as a software developer delivering applications in knowledge management and systems integration. He earned his bachelor’s degree in computer science from Tulane University and his MBA from Strathclyde University.

Sufyaan Abdul Haseeb

Chief of Deployment and President Americas

Sufyaan has built management systems and environmental monitoring solutions for a variety of industries, including energy and security. He is a certified project manager (PMI) and an active member of the Institute of Electrical and Electronics Engineers (IEEE) and Building Industry Consulting Service International (BICSI), which supports the advancement of information and communications technology. Sufyaan earned a Bachelor of Engineering in electronics and instrumentation from Birla Institute of Technology & Science and a Master of Science in electrical engineering from George Mason University.