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How to Leverage Technology for Sustainable Business Growth

In recent years, digital transformation and sustainable growth have moved from mere buzzwords to vital business requirements. Digital transformation helps businesses change how they operate and deliver maximum value to their customers.

In this article, based on an episode of nybl Voices featuring Edwin Kooistra, Founder & CEO of Chasm, a preeminent technology provider, and Mohammed Shono, Co-Founder & COO of nybl, a knowledge-driven enterprise technology platform, we explore how to leverage technologies like Artificial Intelligence (AI) and machine learning (ML) for the growth of your businesses that align with sustainability.

Leveraging Technology to Achieve Your Business Goals

As an entrepreneur, juggling countless responsibilities often leaves little room for mastering every technical detail your business demands. Embracing technology can transform your operations, automating and streamlining processes so you can focus on driving sustainable growth. Take, for instance, nybl’s n.lift – an AI-powered solution designed for the remote management of oil wells. This innovative tool empowers oil companies by predicting pump failures, optimizing operations, and enabling predictive maintenance, all while enhancing efficiency and reducing downtime.

Leveraging technologies like AI empowers you to better understand your customers and deliver value-added products. With access to the right data and subject matter expertise, the process can be simplified into actionable steps. The key lies in knowing how to harness these resources effectively to gain insights and drive business growth. As Mohammed explains in the episode, success comes from a collaborative effort between technology providers and end-users, working together to address critical questions such as the type of data needed, its intended purpose, and beyond.

Challenges You Face When Adopting Technology

Technology has the power to revolutionize businesses, but many entrepreneurs struggle with finding the perfect solution to address their unique needs. According to Edwin Kooistra, Founder & CEO of Chasm, one of the biggest challenges is the fear of selecting the right technology and whether it can truly solve all business problems. Edwin points out that there is no one-size-fits-all solution; instead, success comes from starting with a specific focus area and building upon it.

He highlights the value of case studies in overcoming this challenge. These real-world examples demonstrate how similar businesses have successfully navigated digital transformation, making it easier to understand and adopt new technologies. For those hesitant to embrace change, case studies serve as a practical guide, providing reassurance and clarity.

Mohammed Shono, Co-Founder & COO of nybl, adds that while many businesses possess vast amounts of data, the real hurdle is knowing how to use it effectively. Lacking the expertise to turn raw data into actionable insights often prevents businesses from making informed, sustainable decisions. nybl bridges this gap by combining technological innovation with your subject matter expertise, using AI and ML models to generate high-level intelligence and drive growth.

Final Thoughts

For businesses to harness the full potential of technology, providers like nybl must not only deliver solutions but also communicate their value clearly and effectively. By using real-world examples of digital transformation and offering practical, tailored solutions, technology providers can help build trust and make adoption seamless for entrepreneurs. With the right guidance and tools, technology can unlock new possibilities for sustainable and scalable growth.

Get in touch with nybl to learn more about the possibilities of AI-driven technologies and how you can leverage them to achieve more and bring reforms to your business!

Waleed Refaat

Finance Director & Value Maker

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Waleed has more than 20 years of experience in organizational accounting and finance management. He is responsible for nybl’s financial strategy and direction to meet company growth, client and investor expectations. He earned a Bachelor of Accounting from the Higher Institute of Advanced Studies in Cairo.

Michael LeTan

Chief Technology Officer & World Builder

Michael is an accomplished system architect with more than 30 years of experience in product development, delivery and deployment. He was part of a team of graduate engineers from MIT and Harvard to develop one of the leading-edge systems for Baker Hughes. Michael also served as the development manager for a web-based SCADA start-up and was the director of engineering for BCS Systems. He received his Bachelor of Science in system engineering from The University of Houston–Clear Lake.

Shriprakash Pandey

Partner & Entrepreneurship Enabler

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Shriprakash is a business leader and entrepreneur with more than 28 years of experience leading international technology and engineering companies serving the utilities market. He is the founder and managing director of Commtel Networks and an expert in all aspects of business, including sales, business development, global alliances and operations. Shriprakash is an accomplished engineer and a graduate of the advanced management programs at the Indian School of Business and Northwestern University Kellogg School of Management.

Noor Alnahhas

CEO & Visionary

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Noor is a serial entrepreneur with nearly 15 years of experience in the oil and gas industry. He has a proven track record of building businesses and relationships within the Gulf Cooperation Council and serves as an advisor to start-ups in the Middle East and U.S. Noor earned his bachelor’s degree in marketing and entrepreneurship from the University of Houston and completed additional leadership training at Wharton School of Business and INSEAD, a graduate business school with campuses in Europe, Asia and the Middle East.

Hafsa Yazdani

Chief Developer & Queen of Bees

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Hafsa is a software developer who has led the creation of specialized engineering applications in several industries, including oil and gas, supply chain and security. A member of Google’s Women Techmakers, she is passionate about advancing the involvement of girls in technology and entrepreneurship. Hafsa graduated at the top of her class from Prince Mohammad Bin Fahd University with a Bachelor of Science in computer science.

Alessandra Scicchitano

Alessandra Scicchitano is a leading expert in Human-Centred Tech and Product Strategy. She provides strategic advisory to tech companies looking to grow repeat business and revenue through high-impact products.

Before founding AURES Consulting, Alessandra held research and management positions at world-class organizations like IBM and in projects funded by the European Commission. With more than 10 years of experience in the technical field, she has published several peer-reviewed papers and spoken at countless international conferences.

She is the creator of TILT – Tech in The Loop, a framework to build high-impact tech products by introducing Human Centricity in different aspects of the product strategy, a University Lecturer teaching about Digital transformation and Product Strategy, and serves as a tech advisor to startups.

Nasser Alnahhas

An innovative, multilingual CEO with over 25 years’ experience leading organizations by providing exceptional business transformation services and cutting-edge solutions. Ability to create and establish robust strategic direction. Trusted advisor to partners in multinational corporations in petroleum and natural gas, chemical manufacturing, power and utility, and water and wastewater treatment industries. Proven leader with the ability to drive strategic short and long-term plans, shifting priorities, and delivering compelling collaboration skills that foster strong relationships with internal and external stakeholders. Influential in nature, with excellent presentation and communication skills.

Lane Sloan

Lane Sloan is a 30-year veteran of the oil and gas industry and comes from a long and distinguished career with Shell Oil. During his tenure, Mr. Sloan was a member of Shell’s senior management, and served at various times as general manager of products for finance, vice president of corporate planning, chief financial officer and VP Business Services, regional coordinator for Far East, director of East Zone Oil Products, and president of Shell Chemical Company.

After leaving Shell, Mr. Sloan joined SAIC, an IT and engineering consultancy headquartered in San Diego, California, as executive vice president in charge of energy activities. He was subsequently named CEO of SAIC’s joint venture with Halliburton in Grand Basin.

Mr. Sloan later became an executive professor at the University of Houston, where he taught leadership, corporate strategy, and energy courses. He also served as executive director of University of Houston’s Global Energy Management Institute. Today, he is a Silver Fox Advisor and president of Sloan Consulting Services, where he mentors entrepreneurial CEOs.

Mr. Sloan has a bachelor’s Degree in Business and a Master’s in Management Science, both from the University of Colorado. He also has a Master’s in Accounting and a Master of Business Administration from the University of Houston. He has co-authored Terra Incognita: A Navigation Aid for Energy Leaders and authored Develop a Leadership Plan: Become a Great Leader.

Mohammed Shono

Chief Operating Officer & Wild Card

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Mohammed was one of the founding members of the Digital Transformation Project Management office at Saudi Aramco, which oversees the key business initiatives under the company’s 4th Industrial Revolution program. A 20-year veteran of the IT industry, Mohammed started as a software developer delivering applications in knowledge management and systems integration. He earned his bachelor’s degree in computer science from Tulane University and his MBA from Strathclyde University.

Sufyaan Abdul Haseeb

Chief of Deployment and President Americas

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Sufyaan has built management systems and environmental monitoring solutions for a variety of industries, including energy and security. He is a certified project manager (PMI) and an active member of the Institute of Electrical and Electronics Engineers (IEEE) and Building Industry Consulting Service International (BICSI), which supports the advancement of information and communications technology. Sufyaan earned a Bachelor of Engineering in electronics and instrumentation from Birla Institute of Technology & Science and a Master of Science in electrical engineering from George Mason University.